ABSTRACT:
Every commodity whether it is households, services or any other commodity for our well-being or luxury can be availed at home, office or at any other place by placing order for such things through telephone, internet, e-mail or through any other electronic communication mode and this is a result of Innovative approach of human being. Amazon, e-bay, flipcart etc. are instances of Service provider which have taken us to the new world called. E- commerce. Changes with regard to technology have far reaching implications for commercial activities global world as well as in India. It has provided significant growth opportunities for the Indian information technology sector and for the development of e-commerce services particularly. Few imperative changes brought about by e-commerce includes the development of new online businesses to compete against traditional ‘bricks and mortar’ retailers and the development of new allocation channels for traditional products and services including online banking, online airline ticketing services etc. Such changes have the potential to significantly increase competition by increasing traders and consumers’ choice of products. They too allow business to achieve significant efficiencies in their commercial operations as they move from high cost paper-based transactions to faster, lower cost electronic transactions. Hence E- commerce has appeared in the form of new market area where there fierce competition is growing between various online service providers in a way which is raising various issues with regard to competition.