Author(s): Viral Bhatt, Falguni Prajapati

Email(s): brijpandey09@gmail.com

DOI: 10.5958/2454-2687.2018.00030.8   

Address: Dr. Viral Bhatt1, Mrs. Falguni Prajapati2
1Director, SAL Institue of Management, Ahmedabad, Gujarat
2Assistant Professor, SAL Institue of Management, Ahmedabad, Gujarat
*Corresponding Author

Published In:   Volume - 6,      Issue - 3,     Year - 2018


ABSTRACT:
Digital commerce of India is rapid growing. In the first light of E-commerce industry in India, people were not at ease accessing their credit/debit card data online for payments and were often ignoring from purchasing online. Acceptance of ecommerce user's is a essential factor determining the success or failure of any novel technology. In the evolution of electronic commerce, Customers' perceptions of the security of e -payment systems was central factor that affect most in the market. Because of this factor, it is on prime importance for e-payment service providers to build up systems that are deemed as secure and trustworthy for consumers. Thus, this study analysing e-payment security issues point of customers. This study proposes a conceptual model recitation the determinants of consumers' espousal of e-payment system. This research provides a concrete foundation for academics and also realistic course of action for service providers those who are in dealing with the security aspects of e-payment systems. The opinion of 443 respondents taken with convenient sampling performance of E-commerce services measured with structural equation modelling and defined major factors Technical protections, Perceived security, Transaction procedures, Security statements and trust. The tools applied of confirmatory factorial analysis. Technical Protection and Transaction Procedures are essential from consumers' perspective as they affect perceived security which further leads to trust and Use of e-payment system. The results indicate that it is also important to state the security policies of the system and communicate it to consumers throughout the transaction so as to make him feel secure.


Cite this article:
Viral Bhatt, Falguni Prajapati. An Empirical study on Consumer’s Securitization and faith on online payment in Gujarat. Int. J. Rev. and Res. Social Sci. 2018; 6(3):291-296. doi: 10.5958/2454-2687.2018.00030.8


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