Author(s): Lakshmiben T. Vasava

Email(s): Email ID Not Available

DOI: 10.52711/2454-2687.2025.00009   

Address: Lakshmiben T. Vasava
Smt. C.R. Gardi Arts College, Munpur, Ta. Kadana Dist. Mahisagar.
*Corresponding Author

Published In:   Volume - 13,      Issue - 1,     Year - 2025


ABSTRACT:
Mass media are of two types. Printed media and electronic media. Through various types of mass media, youth not only get convenience and entertainment information, but also some effects of such communication media on tribal youth are seen, which can be positive or negative. Such effects are seen not only at the individual level but also at the collective level. The way in which youth use mass media is seen to have effects on their family life, personal life, social relationships, socialization and education. There are two types of mass media. Printed media and electronic media. Through many types of mass media, youth not only get convenience and entertainment information, but also some effects of such communication media on tribal youth are seen, which can be positive or negative. Such effects are seen not only at the individual level but also at the collective level. The way youth use mass media has an impact on their family life, personal life, social relations, socialization and education. Youth using smartphones are seen giving more importance to the relationships formed through media than their family relationships. The kind of videos and action movies that youth watch through mass media have an impact on their psyche. Also, the scenes shown in the film create a desire for a luxurious, happy life, which is seen to have an adverse effect on the personal life and social life of the youth.


Cite this article:
Lakshmiben T. Vasava. Impact of Mass Media on Tribal Youth - A Sociological study (With Reference to Kadana Taluka of Mahisagar District). International Journal of Reviews and Research in Social Sciences. 2025; 13(1):51-6. doi: 10.52711/2454-2687.2025.00009

Cite(Electronic):
Lakshmiben T. Vasava. Impact of Mass Media on Tribal Youth - A Sociological study (With Reference to Kadana Taluka of Mahisagar District). International Journal of Reviews and Research in Social Sciences. 2025; 13(1):51-6. doi: 10.52711/2454-2687.2025.00009   Available on: https://ijrrssonline.in/AbstractView.aspx?PID=2025-13-1-9


REFERENCES:
1.    Vaghela Anil (2014) Sociology of Mass Media, Anda Book Depot, Grantha Setu, 1756 Gandhi Marg, Ahmedabad-380001
2.    Gaekwad M.N. Social Change among Kokanis 2013 New Popular Publication
3.    Bhatti Ramanik (2004) Sociology of Mass Communication, University Book Publishing Board, Ellisbridge, Ahmedabad-380006
4.    Rajput Bhagyashree (2016) Impact of Mass Media on the Development of Girls, Research Guru Volume-10 Issues-3
5.    Dave and Shah (2004) Social Research Methodology Anada Publication, Ahmedabad

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