Given the growth and role of entrepreneurship today, it is becoming increasingly important to understand how new entrepreneurial opportunities get developed. Discussions of the emergence of new entrepreneurial opportunities often include “eureka” moments, but our understanding of how new opportunities get brought forward is limited.We attribute the difference to a loosely defined quality that Kirzner called “entrepreneurial alertness”. Other market actors do not have the responsibilityto create innovative market opportunitiesalthough they do have an obligation to considersuch opportunities once they are available inthe marketplace. Consequently, understanding theopportunity identification process represents oneof the core intellectual questions for the domainof entrepreneurship. So question of this paper is how are marketenvironments represented and interpreted in themind of the entrepreneur such that opportunityidentification occurs? and what factors impress on it? To achieve this goal we distribute questionnaires between 115 M.A. students from Economics and Management college of University of Sistan and Baluchestan for the years 2012 and 2013. Analysis was done by correlation test. Results showed that there is significant relationship betweenMarket disequilibrium, accuracy vs. timeliness, schema complexity, counterfactual thinking, frame-breaking and sensitivity to profit potentialand student’s entrepreneurial alertness; but the relationship between ignorance of new resource and excessive optimism or pessimism about resource and student’s entrepreneurial alertness was not significant.
Cite this article:
Bahare Ghasemi, Aligholi Rowshan. The Role of Market on Entrepreneurial Alertness. Int. J. Rev. & Res. Social Sci. 3(3): July- Sept., 2015; Page 119-127.