In this globalised era, man is filled with the desire to spread his thoughts, beliefs and the fruits of his intellectual labour to distances beyond the boundaries of his vision. This desire of reaching out to the largest number of people could be because of temporal or spiritual reasons but it is no doubt imbedded in its nature. With human advancements; development, industrialization and mechanical improvement, this fantasy turned into a reality yet at the same time the man’s aspirations for acknowledgment and consideration keep on increasing. In this paper, the author tries to manage the correlation in the methodology between the United States (hereinafter US), United Kingdom (hereinafter UK) and the Indian jurisdiction with regards to the centre issue of comparative advertising, particularly with respect to the extent of obligation and the laws governing these issues thereto in the three jurisdictions. In addition this section will also investigate the comparability and the dissimilarity of the methodologies with respect to the same issue of comparative advertising by various courts and the choices or the standards set around the benches. Lastly, the authors completes the aforementioned examination by contemplating the applied structure of comparative advertising and a point by point contextual analysis of the different milestone cases from every ward of the US, UK and India. This is going to be trailed by a brief study on the methodology of the courts and the law set concerning the extent of obligation in both, the earlier mentioned jurisdictions independently.
Cite this article:
Govind Yadav. Comparative Advertisement: A Comparative Analysis of Law on in UK USA and India. Int. J. Rev. and Res. Social Sci. 2019; 7(1):57-63. doi: 10.5958/2454-2687.2019.00003.0